consumer priorities

The Future as Now as a Matter of Priorities

"Fellow Citizens: Now is the time to consume.  Why skimp when you deserve more?" (Detail of frame from "Ergo Proxy" episode 1, 'Pulse of the Awakening'.)

Many of us were raised in a time that looked forward to the future, to the age of angels, to the days of miracles and wonder, to the time when most of our economical problems would be solved by new and amazing technologies. Many of us actually arrived in the future. Here it is. We find ourselves in it. And it is disappointing. We no longer cure anything, as the money is in lifelong treatment. Corporations have abandoned R&D and spend their surpluses on generating more surpluses from stock buybacks. Only billionaires travel to space. And a whole generation of brilliant mathematical minds has not been spent on filling the remaining gaps in the Standard Model, our deepest understanding of the universe and its history, but in constructing models for Wall Street traders. And we do not have robots. We have instead machines that make us do the work at supermarkets.

Charles Mudede

It is always a matter of priorities.

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Image note: “Fellow Citizens: Now is the time to consume. Why skimp when you deserve more?” Detail of frame from Ergo Proxy episode 1, “Pulse of the Awakening”.)

Mudede, Charles. “MIT Graduate Develops a Program that Will End Theft at Self-Checkout Machines”. Slog. 26 February 2015.

A ‘Double Hufftendre’

An entry from the Huffington Post most-read sidebar, 11 September 2014, reflecting the consumption priorities of the news site's readers.It really is too easy to pick on Huffington Post; the most-read lists on pretty much any given news site can be depressing, amusing, harrowing, or whatever. And for that we generally can’t blame the site per se, but, rather, its readers. In HuffPo’s case, though, that glammed up sidebar is a neverending wellspring of, “Wait, what?”

To the other, we at This Is generally adore double-entendre, bad puns, and the sorts of inside jokes that make us wonder about our own psyches. Psyche. Psyches. I don’t know; depends on which one of me is in on any given day.

We also have a weakness for hilarious names, as cruel and inappropriate as that might be, but it is a burden bestowed by a grandfather who once told the story of the Rev. Perry Winkle. And real life provides so much better comic relief than Asswipe Johnson.

True, it is in that vein of juvenilia that the sidebar headline stands out so much: “These Slits Were Too High For Comfort On This Week’s Worst Dressed List”. Then again, one would hope it’s the anemic play on “slits” being “too high” that ranked the article among the most read; what a sad testament if that many people are actually out hunting for celebrity fashion gossip or the chance to revel in what may or may not be some idiotic excuse for slut-shaming.

Really, I prefer the exploitative joke of an obscure colloquialism for a vagina to the idea that people really do care that much about who someone else thinks is the worst-dressed celebrity in a given week. The fact that there is anything remotely approaching a weekly worst-dressed list is a suggestion that the species will, indeed, amuse itself to death.

Part of the Problem

The most popular items on Huffington Post, ca. 2 September 2014.To the one, it is very easy to pick on the Huffington Post; to the other, well, yeah, never mind. The question is what the historians and anthropologists will write about this period of human communication. Naturally, we jest; the real question is whether or not the journal article can be published in under sixty characters.

What? Really? Show of hands: Who thinks Twitter will last that long?

Alright, then. Follow-up: How long before 140 is too long?

Uh-huh. See how that works?

Still, the great testament of Huffington Post and other online news sites will be the consumerist outlook; news and information, once considered vital to civic function, are now merely mass-produced trinkets, the inconvenient content one must necessarily tease consumers with in order to facilitate the commercial transactions that are a news organization’s real reasons for existing.

True, it sounds grim. But look at what people are reading.