Do we really get to be surprised?
In the final three months of the US presidential campaign, the top-performing fake election news stories on Facebook generated more engagement than the top stories from major news outlets such as the New York Times, Washington Post, Huffington Post, NBC News, and others, a BuzzFeed News analysis has found.
During these critical months of the campaign, 20 top-performing false election stories from hoax sites and hyperpartisan blogs generated 8,711,000 shares, reactions, and comments on Facebook.
Within the same time period, the 20 best-performing election stories from 19 major news websites generated a total of 7,367,000 shares, reactions, and comments on Facebook.
The Americans who did this did it to themselves; we ought to remember this in coming years. It sometimes seems amazing how many age peers do not remember the history of their youths a quarter century ago, so let us keep our fingers crossed for what people might recall of this election come, say, November, 2018.
It is easy enough to predict that they will blame the press they refused to believe, and scorn liberals and Democrats for failing to stop them, but the real question will be how they manage to convince themselves. The requisite neurotic matrices might seem nearly superhuman, but the simple fact of these considerations at this time reminds without question that we should never underestimate American ego defense.
Silverman, Craig. “This Analysis Shows How Fake Election News Stories Outperformed Real News On Facebook”. BuzzFeed. 16 November 2016.