One note about the passing of time is that the ravages of age compel me to recall―
It’s one thing to have swallowed “the red pill” in a small town in which your pick-up artist (PUA) exploits are likely to become general knowledge, but it’s another thing entirely to be an “alpha” on the prowl who also writes a blog and does a podcast about his conquests — especially after they become general knowledge.
That is precisely the situation that two PUAs — Jared Rutledge and Jacob Owens — find themselves in after Ashevilleblog published an article (based on information gleaned from an anonymous blog) about the owners of Waking Life Espresso and the online accounts of their exploits at Holistic Game and a Twitter account by the same name.
It’s not surprising that the West Asheville community is protesting and boycotting the coffee shop — especially the female members of it, who learned on Twitter that they’re not human beings so much as “an endless supply of hot young pussy,” or that “there are no ‘special’ girls,” merely “cool ones and lame ones.” The lames ones, according to the Holistic Game blog, “could help themselves immensely by reading a few classic novels and working out a little [but] they get attention regardless, so the motivation to better themselves isn’t present.”
(Kaufman)
―that not so long ago the idea of a pickup artist was regarded somewhere between being hapless, charming, and forgivable to the one, and admirable to the other.
This is, in its turn, worth mentioning because in the twenty-first century American society seems especially prone to forgetfulness about matters historical. It is one thing to point out the obvious but esoteric Schwarzkopf cycleα, for instance; but quite another to see a decade like the eighties so forgotten―fashion is one thing, but it’s not just Republicans who forget Ronald Reagan’s presidency, or the fights over abortion or condoms or even marital rape.
The idea of the pickup artist is particularly reviled right now, and for reasons we might consider exceptionally obvious. But it seems strange, in the age of #NotAllMen and #JustNotMe, how many of my peers seem a bit cloudy on the issue of how important it was for guys to get laid―by a girl!―when we were younger. And it’s one thing to invoke ego defense, but, really, what drives such suppression? Can self-indictment really be so powerful? Because, I swear, they’re not all running from memories of evils committed. And just how many self-inflicted wounds, such as it is, could they possibly visit upon themselves? 
Or is it possible that we really have been wandering so catastrophically astray for so long without even knowing it? The proposition seems unrealistic for both magnitude and necessary complexity. Yet one point at least remains occulted: How can we possibly forget?
Still, though, the question of the pickup artist has to do with refinement and ritualization of so much masculine privilege and subordinate expectation breathing life into one of the darkest and most persistent corrosions of our human clay. And as purity cult roars its disdainful lament, we ought not wonder why this most superficial art of charlatanry also finds itself bearing the sort of scrutiny it simply cannot withstand. The pickup artist is a distillation of what hashtags of wounded masculine pride would hope to ward off.
This is an unfortunate truth: The days of the pickup artist will never be over. But this is a time in which the mythopoeic station of this lonely, notorious art can be uprooted and redefined according to what it actually is and does.
And, you know, it really is about time.
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Image notes: Top ― Detail of frame from Serial Experiments Lain, Layer 02, “Girls”. Middle ― Protesters gather outside Waking Life Espresso in Asheville, North Carolina, in September 2015, denouncing misogyny and the sexually harassing, predatory assertion of the pickup artist after the coffee shop’s owners, Jared Rutledge and Jacob Owens, were revealed by a local blogger as PUAs who advocate and promote their ideas and behavior via social media. (Photo via Salon.com) Bottom ― Detail of cartoon by Barry Deutsch, 9 October 2014.
α The Schwarzkopf cycle is a superficial frame for viewing history, starting with the period between 1953-91. At the front end is Gen. H. Norman Schwarzkopf, Sr., who helped overthrow Iranian Prime Minister Mohammed Mossadeq; the latter is when his son, Gen. H. Norman Schwarzkopf, Jr., led American forces in Iraq to depose Saddam Hussein, whose influence and respectability depended in large part on the American response to the Iranian reaction to Shah Reza Palavi. Explicitly: From father to son, it was still the same mission. And we are, of course, still working to clean up that mess, today.
Kaufman, Scott Eric. “North Carolina coffee shop on the rocks after misogynistic owners outed as podcasting, blogging red-pill enthusiasts”. Salon. 22 September 2015.
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