madera verde

An Exercise in Contrasts: Beer Edition

While it is certainly possible to get farther apart in the United States than Edmonds, Washington and Jacksonville, Florida, we must admit it to be some distance. And, perhaps, miles apart is metaphorically apt. Or something about a room a thousand years wide. Never mind.

First up, Edmonds, Washington:

American Brewing - Breakaway IPAFor the price of a pint of Breakaway IPA at American Brewing Co. in Edmonds, you could soon buy eight shares in the microbrewer itself.

The little company and some current shareholders are preparing to sell shares in an initial public offering of stock, the first since the mid 1990s by a brewery here.

The 3-year-old company will use proceeds to fund expanded brewing and distribution of its four main beers, including Flying Monkey Dogfight Pale Ale and Caboose Oatmeal Stout.

(Grunbaum)

To the other, while the brewery is said to “have more ambition than your average brewery”, the IPO aims for all of $285,000, cut into fifty-cent shares.

Thus, there are all sorts of caveats, as this seems almost a novelty sale, but still the company finds itself at a crossroads:

With revenues of nearly $1 million, American Brewing reported a $330,000 loss for 2013, according to its prospectus.

Last year it ranked 20th among the state’s roughly 200 craft or microbreweries, producing 3,119 barrels or nearly 100,000 gallons, according to data from the Washington State Liquor Control Board. Top dog Redhook brewed 149,000 barrels, while the 10th largest, Silver City Brewery in Bremerton, produced 7,615 barrels.

Fueled by about $700,000 already raised in a private placement, American Brewing has been adding bigger boilers and fermenting tanks, remodeling its tasting room and readying 56,000 empty 12-ounce cans to be filled with one or two of its beers, the regulatory filing says. The expansion should yield physical capacity to handle 10,000 barrels or more, though “current funding will achieve 5,000-7,000 barrels per year.”

Competition for space in grocery stores is tough, Kaiser says. “The key is you’ve got to be able to continually supply what stores like QFC want.”

While it is a critical time for the brewery, it is hardly the worst of situations. The situation looks much different in Florida.

(more…)

The Monster Mash

Warren Rojas, for Roll Call:

The Great Gingrich Quest for BeerFormer Speaker Newt Gingrich doesn’t use his enduring clout to support just any old vanity project. But he will, apparently, go to bat for the chance to plaster an image of his platinum-tressed third wife, Callista, on a craft brew bottle.

At the moment, Callista Gingrich appears to be leading the field of exactly two applicants vying for the honor of being the next Drop Dead Blonde poster girl.

Strangely, I can’t find an Adulteress Ale*. Sounds like the market is begging.

I mean, really. There isn’t?

Okay, someone help me out. I must be overlooking something. I mean, if there was ever a beer that should have Callista Gingrich’s face on it ….

To the other, it is unfortunate that there is no beer for Newt. Blind Pig already has a label.
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* A note to Madera Verde: Really? There’s no Adulteress Ale? What am I missing? Tell me you’re on the case … keg … case … er … right.