Jerome Valcke

The Great Brazilian Beer Conundrum

Oh, the problems you’ll find ….

The next FIFA World Cup is not until 2014, but early battles off the field are already drawing attention. Host nation Brazil banned the sale of beer at fútbol matches since 2003, but FIFA officials insist that alcohol sales are a must at World Cup events. Via BBC:

HopsBeer must be sold at all venues hosting matches in the 2014 World Cup in Brazil, football’s world governing body, Fifa, has insisted.

Fifa General Secretary, Jerome Valcke, said the right to sell beer must be enshrined in a World Cup law the Brazilian Congress is considering.

Alcoholic drinks are currently banned at Brazilian stadiums and the country’s health minister has urged Congress to maintain the ban in the new law.

Brewer Budweiser is a big Fifa sponsor ….

…. Fifa has become frustrated, because voting on the legislation has been held up in Congress by the dispute over alcohol sales ….

…. “Alcoholic drinks are part of the Fifa World Cup, so we’re going to have them. Excuse me if I sound a bit arrogant but that’s something we won’t negotiate,” he said.

Valcke criticised the pace of construction at Brazil’s world cup venues
“The fact that we have the right to sell beer has to be a part of the law.”

There are, of course, other issues dragging down World Cup ’14. Discount ticket issues are still up in the air, as are trademark protections for World Cup sonsors. Valcke noted that negotiations have gone slowly, asserting that this is the first time FIFA and a host nation had failed to resolve such issues five years after assigning the tournament location.