The Jeb Bush Show (Edgy)

“We have the benefit now of all of this philosophy of offering free things to people not working. I think the better message is, let’s disrupt Washington. Let’s create a little bit of a recession in Washington, D.C., so that we can have economic prosperity outside of Washington.”

―Jeb Bush

Two brief points:

(1) Jeb Bush is doubling down on the “free stuff” argument that did Mitt Romney no good, yet remains popular with Republicans into this cycle.

(2) What was that about a recession?

No, really. What the hell, Jeb?

Olivia Nuzzi tries her hardest to explain the inexplicable for The Daily Beast:

Asked if Bush really meant that he would like to create a recession in Washington, D.C., the country’s fourth-largest metropolitan economy, his spokesman, Tim Miller, responded, “We should shrink D.C. so we can grow the economy of the rest of the country.”

But Bush said recession.

Asked “yes or no,” does Bush believe D.C. should be hit with a recession, as the country as a whole continues to recover from the Great Recession, Miller said, “He certainly wants to shrink the size of D.C. as laid out on his plan to reform Washington.”

And you know, this is the part where we usually shake our heads and mutter that it only goes downhill from there.

And, you know, it does.

The Jeb Bush Show (Launching the Light Fantastic)

“It depends how radically Mr. Bush plans to restructure the economy.”

―John Cochrane

Okay, work with me, here: If we bear in mind that a writer should always accommodate the intended audience, then what are we supposed to think about articles like “6 takeaways from Bush’s launch” by Niall Stanage of The Hill, which actually does, in fact, feature a sentence that reads, “Here are six takeaways from a positive day for the Bush campaign”?

To the other―

Jeb Bush had a lot riding on his official presidential launch on Monday.

Stumbles over the last few months have stripped the sense that the former Florida governor is the front-runner for the Republican nomination next year.

Bush has looked rusty at times on the campaign trail, and a reshuffling of his campaign team just last week highlighted the sense that he needs to get his candidacy in order. But the professionalism of Monday’s launch is likely to calm the nerves of some early Bush backers disconcerted by the early missteps.

Here are six takeaways from a positive day for the Bush campaign.

―it really is a pretty good primer, and carries the metavalue of aptly demonstrating the lowered expectations permeating the GOP’s 2016 nomination contest.