As editorials in the guise of reportage go, Niall Stanage’s effort to get into the presidential race for The Hill isn’t as completely terrible as it could be:
In the general election, Clinton can offer a depth of policy experience that far exceeds that of Trump, who has never held elected office. But she also has no slogan as simple and straightforward as his exhortation to “Make America Great Again.”
It’s a failure that some Democratic insiders find perplexing.
“It’s not clear what the over-arching message is yet,” said New York-based Democratic strategist Hank Sheinkopf. “It is clear that being the anti-Trump has some value; it is clear that offering economic policy has some value. But there is no over-arching message.”
An anonymous Democratic strategist asks, “What’s her vision for the country?” In a way it seems a pertinent question, but in the end it is just another reporter complaining about a non-traditional year.
Part of the difficulty, Democrats say, resides in Clinton’s cautious personality and her past political experiences. Her tendency toward incrementalism doesn’t lend itself to bumper sticker slogans, but she learned the hard way how tough it is to enact sweeping change. Her push for health care reform during the first term of her husband, President Bill Clinton, ended in utter failure.
Those past political experiences help explain why Clinton exhibits a mild disdain for the soundbites that Sanders and Trump―and other candidates―can deploy so readily.
When Clinton met with Black Lives Matter activists almost a year ago, she told them, “Look, I don’t believe you change hearts. I believe you change laws, you change allocation of resources, you change the way systems operate.”
Her arguments are such moments may well be fair, or at least plausible. But “change allocation of resources” is not the kind of call to thrill the masses.
In addition, some people suggest that the sheer length of Clinton’s record means that it is hard for to her to gin up the same enthusiasm as new arrivals on the political scene.
Trump “can say anything and he gets applause because he’s fresh and new. She doesn’t get the same applause because she’s not fresh and new,” Sheinkopf said. “It’s more difficult for her than it is for him because Trump has no political history and can therefore say anything and do anything.”
The answer exists within the explanation; it’s just not necessarily apparent because we are all supposed to be looking elsewhere. Stanage’s entire article orbits a presupposition that Hillary Clinton is making a mistake, yet here we encounter an occasion when the question of a mistake seems counterintuitive.
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The last time Jeff Larson agreed to help with the Republican National Convention, he inherited a bankruptcy and ended up paying for Sarah Palin’s new wardrobe. He must have thought that was as hard as it gets in convention planning. 
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