feelings

Unsurprising (Touchy Feelgood)

Detail of frame from 'Darker Than Black: Gemini of the Meteor' episode 8, "Twinkling Sun on a Summer Day …"

This is the least surprising news since the last time we said something of the sort; via Amitha Kalaichandran at The Cut:

In the study, researchers from the University of British Columbia surveyed 99 people and found that they behaved more “rationally” when shopping at a desktop computer compared to a touchscreen device (in this case, an iPod Touch). In one experiment, for instance, participants using the touchscreen indicated that they were more likely to make a “hedonic” purchase, like a restaurant gift card, than they were to buy a more useful item like a grocery store gift card; for desktop users, the opposite was true. In another experiment, the study subjects took a test to measure their thinking style on a scale from experiential (a more freewheeling, impulsive thought process) to rational (careful, analytical). In general, those using the touchscreen were higher on the former way of thinking, and those on the desktop on the latter.

Part of the discrepancy, the researchers note, likely stems from the fact that touchscreens are just more fun to use: “When a consumer uses a touchscreen device, the novelty and fun generated by finger movements create experiential and affective feelings, in alignment with the playfulness and emotional nature of hedonic products,” they wrote.

No, really. Just try to tell yourself you didn’t see that one coming.

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Image note: Detail of frame from Darker Than Black: Gemini of the Meteor.

Kalaichandran, Amitha. “Touchscreens Turn You Into a More Impulsive Shopper”. The Cut. 25 August 2017.

Something Completely Different

Shizuo Heiwajima wanders Ikebukuro. (Detail of frame from Durarara!! episode 7, "Bad-Ass Dude".)

“Have to face it, I’m finally an addict; the smell of popcorn and worn plush lingers for weeks.”

Margaret Atwood

Here’s a change of pace:

No matter where you go, the movie theaters tend to smell the same: like popcorn, and the butter-like stuff they put on the popcorn, and that stale odor of recycled air-conditioned air.

Also fear, and sadness, and joy. These feelings aren’t scents, per se, in that you don’t take a whiff of air and consciously think, “Man, it smells scary in here.” But in a study published earlier this week in the journal Nature, a team of researchers found that the air in movie theaters tends to take on unique chemical signatures based on how the audience reacts to what’s happening on the screen. A horror film, for instance, will have a different chemical imprint than a comedy, which will leave a different mark than a tearjerker.

The report from Cari Romm for Science of Us actually sets a number of thoughts in motion, including a weirdly recursive context in which yes, actually people do now have ideas of something smelling scary, and as the colloquialism sets roots in American culture the idea will eventually concretize or crystallize long enough to be noted, and then set right back to shifting and changing and growing and evolving. It’s not quite the same as the decade-old debate whether sour apple or lime tastes like green, though even then the question illustrates contextual challenges. To wit, the straightforward answer: I’m middle-aged; the sour-apple thing is “new” by comparison, so “lime” is what tastes like “green”. A more honest answer: Marijuana. A more cultural-contextually useful answer: I’m sure as a middle-aged lifer in cedar and hemlock country, green means something different to me than it would a young’n barely as tall as the wheat that is all he can see for miles in any direction.

Smells, of course, are more interesting, but translating the relevant trivia about memory into something useful seems a challenging return on investment especially according to a daunting prospect against success.

Nor should we wonder why Atwood comes to mind.

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Image note: Shizuo Heiwajima wanders Ikebukuro. (Detail of frame from Durarara!! episode 7, “Bad-Ass Dude”.)

Atwood, Margaret. “You Take My Hand And”. 1971.

Romm, Cari. “Movie Theaters Smell Like People’s Feelings”. Science of Us. 13 May 2016.