catalog copy

The Abiding Question of How Anyone Could Ever Possibly Come to Think Something Was Not a Terrible Idea

Bloomingdale's.

Of course they did.

A holiday advertisement by Bloomingdale’s that encourages drink spiking was trending heavily on social media on Thursday with some critics saying the image promotes date rape.

The ad, which was released in Bloomingdale’s 2015 holiday catalog and was meant to advertise Rebecca Minkoff merchandise, features a woman looking away and laughing as a young man looks at her suggestively. The text reads: “Spike your best friend’s eggnog when they’re not looking.”

The luxury department store owned by Macy’s Inc apologized for the ‘inappropriate’ eggnog advertisement on Tuesday.

“In reflection of recent feedback, the copy we used in our recent catalog was inappropriate and in poor taste,” a spokesperson said in a statement. “Bloomingdale’s sincerely apologizes for this error in judgment.”

Bloomingdale’s also apologized on its official Twitter account (@Bloomingdales) on Tuesday: “We heard your feedback about our catalog copy, which was inappropriate and in poor taste. Bloomingdale’s sincerely apologizes.”

(Fares)

Okay, so … it looks like we need to have this talk again.

Still, though: Really?

I mean, come on. Really?

Okay, okay, okay. Try this one: How?

Can you please at least try to explain that?

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Fares, Melissa. “Bloomingdale’s ‘spiked eggnog’ ad sparks outrage on social media”. Reuters. 12 November 2015.