calming nerves

The Jeb Bush Show (Launching the Light Fantastic)

Former Florida Gov. Jeb Bush signs autographs from the window of a food truck afterhe formally announced that he would join the race for president with a speech at Miami Dade college, Monday, June 15, 2015, in Miami.  (AP Photo/Wilfredo Lee)

“It depends how radically Mr. Bush plans to restructure the economy.”

John Cochrane

Okay, work with me, here: If we bear in mind that a writer should always accommodate the intended audience, then what are we supposed to think about articles like “6 takeaways from Bush’s launch” by Niall Stanage of The Hill, which actually does, in fact, feature a sentence that reads, “Here are six takeaways from a positive day for the Bush campaign”?

To the other―

Jeb Bush had a lot riding on his official presidential launch on Monday.

Stumbles over the last few months have stripped the sense that the former Florida governor is the front-runner for the Republican nomination next year.

Bush has looked rusty at times on the campaign trail, and a reshuffling of his campaign team just last week highlighted the sense that he needs to get his candidacy in order. But the professionalism of Monday’s launch is likely to calm the nerves of some early Bush backers disconcerted by the early missteps.

Here are six takeaways from a positive day for the Bush campaign.

―it really is a pretty good primer, and carries the metavalue of aptly demonstrating the lowered expectations permeating the GOP’s 2016 nomination contest.

(more…)

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