Two and a half not-quite random notes on blogging:
(1) While This Is has seen, in recent months, an apparent increase in readership, it is, as near as anyone can tell, all bots and spiders and whatever else. The pattern is clear, though: When posting daily, it is true the blog sees greater readership than, say, this time last year. Longer periods between posts can trigger a swell in readership; it really does appear some manner of Scooby-Snack behavioral econ, trying to get attention so someone will be encouraged to use the product more.
(2) While this would seem to point back to WordPress and Automattic, neither can I explain the weird phenomenon about “Top Searches”. Then again, this has been going on longer than the increased reader statistics that never really do add up. Still, the constant inquiries about journalists are ridiculous. (more…)