Automattic

Not Really Worth Your Time

[#nevermind]

Detail of video for "You Tell 'Em", by Zebra Katz x Leila

Two and a half not-quite random notes on blogging:

(1) While This Is has seen, in recent months, an apparent increase in readership, it is, as near as anyone can tell, all bots and spiders and whatever else. The pattern is clear, though: When posting daily, it is true the blog sees greater readership than, say, this time last year. Longer periods between posts can trigger a swell in readership; it really does appear some manner of Scooby-Snack behavioral econ, trying to get attention so someone will be encouraged to use the product more.

This Is weird: Top Searches for This Is, ca. 19 February 2018.(2) While this would seem to point back to WordPress and Automattic, neither can I explain the weird phenomenon about “Top Searches”. Then again, this has been going on longer than the increased reader statistics that never really do add up. Still, the constant inquiries about journalists are ridiculous.   (more…)

Full Color Stupid

Write this up as user error.

No, seriously. We’re talking about the software industry, which never makes any mistakes anywhere, ever. It’s always user error.

Yes, we’re confident about that assertion, or, at least, the fact that it exists. Living in Microsoft country, we have enough friends who work in the software industry to start dropping friends when this issue comes up.

To wit, the image below is a composite of the daily stats report for This Is. In truth, we’re happy to break fifty hits a day, so thank you all for stopping by.

But do you notice the problem?

No, really. Just … look. The only reason you might need to look carefully is that what is missing is much larger than the mistake it might compel you to make.

That is to say, if you’re wondering why WordPress has the United Kingdom so far to the east, it’s because that isn’t the U.K. It is Kaliningrad, Russian Federation.

See? User error.

That WordPress apparently thinks the U.K. doesn’t exist on this planet is immaterial, or else it’s another user error. Because, you know, Automattic is a software company, and software companies never make mistakes.

It’s always user error.

Stats report for This Is, 26 February 2015.