Day: 2016.09.11

Something About Beer (Under the Influence)

So … er … ah …

HopsYou know that thing where you’re out to drinks with friends, and you’d very much like an IPA―but then the first person to order chooses an IPA, and you feel like you can’t order the same thing, because that would be weird? So you order an amber ale instead. The drinks arrive, and you unhappily sip the second-choice beer you already regret ordering.

(Dahl)

… really?

No, seriously. I … I … I mean … really?

This actually happens?

Science of UsYou know, that thing. Or maybe you don’t. It’s a semi-regular scene from my own life, anyway, and it’s also a scene from Wharton professor Jonah Berger’s new book, Invisible Influence, which is about the unseen ways the people around you shape your behavior. The beer anecdote is a brief rundown of a study conducted at a brewery by the consumer psychologists Dan Ariely and Jonathan Levav, who argue in their paper that people are highly motivated to signal their uniqueness, even when it comes to something as small and dumb as ordering a beer.

Alright, then. I just learned something.

No, really, I had no idea.

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Dahl, Melissa. “The Annoying Psychology of How Your Friends Influence the Beer You Order”. Science of Us. 9 September 2016.

Disappointing (Baby Beats Mix)

The Statue of Liberty, 2 June 2009. (AP Photo/Richard Drew)

“She didn’t even care for the well-being of a baby―that’s how serious this hate crime is”

Assistant District Attorney Kelli Muse

Yeah. This is one of those days when we all get to be disappointed.

A bigoted Brooklyn woman launched a sickening attack on two Muslim women pushing their babies in strollers — punching them in the face and trying to pull off their hijabs, prosecutors said Friday.

“Get the f–k out of here,” Xhelili, 32, allegedly yelled at the pair, according to prosecutors. “Get the f–k out of America, b—–s.”

As she punched the 23-year-old women in the face and kicked them in their legs, she tried to rip the traditional Muslim veils off their heads at Bay 20th St. and Cropsey Aves., police sources said.

“This is America―you shouldn’t be different from us,” she yelled, prosecutors said.

The victims and babies were not badly hurt, police sources said.

(Carrega-Woodby and Parascandola)

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Image note: Detail of photo by Richard Drew/AP Photo, 2009.

Carrega-Woodby, Christina and Rocco Parascandola. “Bigot tried ripping off two Muslim women’s hijabs as they strolled with their babies in Brooklyn attack”. New York Daily News. 10 September 2016.