Maybe fifteen years ago, geek friends were all chattering excitedly about an idea, kind of a memory and gene and idea and all that, and therein we find the idea of a meme, and, yes, I know what you’re thinking, or at least that it has to do with cheeseburgers or puddin’ pops.
The thing is that a bunch of really smart tech people suddenly started playing around with ideas having to do with psychology, but as with many people who have no foundation in the disciplines they dabble, tried to start from the ground up. They thought they were breaking ground, defining new insight to the human mind. What they ended up with was a bunch of badly-spelled jokes printed in white block-capitals on stupid pictures.
The present reminder of what happens when smart people dabble outside their expertise comes courtesy of the inimitable Zach Weiner.
Learn the lesson. The one salvation with the meme disaster is that so many people were in on it, we probably can’t figure out which one person to blame. Okay, there’s the other salvation, which is watching celebrities meme themselves to infamy.
Weiner, Zach. Saturday Morning Breakfast Cereal. 2 March 2015.