When studying the Castor and Pollux of politics and punditry it might help to bear in mind that many of the buzzwords are intended to sound quasi-scientific in order to hide the fact that the terms describe artistic results. A metric, for instance, is simply an abstract measurement in unknown units compared to a presupposed psychomoral idyll that may or may not be available for examination and should never be trusted in the first place, anyway. The metrics of a situation are whatever the pundit wishes to describe in order to make his or her own narrative sound that much more compelling.
But then there are the optics of a situation, and this is a fairly easy explanation. Political optics are, quite literally, nothing more than appearances within a frame described by a pundit’s metrics.
In one of his first public appearances of the 2014 campaign, former Gov. Jeb Bush of Florida had a vivid preview Wednesday of the challenges he would face with his party’s conservative base should he seek the Republican nomination for president in 2016.
Standing alongside Thom Tillis, the North Carolina House speaker and Republican Senate candidate, Mr. Bush outlined his views on two of the issues he cares most passionately about: immigration policy and education standards. But as Mr. Bush made the case for an immigration overhaul and the Common Core standards, Mr. Tillis gently put distance between himself and his guest of honor, who had flown here from Florida on a dreary day to offer his endorsement in a race that could decide which party controls the Senate.